To understand the impact of communication within the organization, members must understand that this element of your marketing mix is used to deliver advertising messages and to help the target audience and customers to buy. Communication builds relationships with current loyal customers, while increasing brand awareness and convincing the target consumers to buy their brand over their competitors.
There are many factors that can have a major impact on your organization's communication strategy, but here are four key attributes:
1 marketing
Companies create a database through a lot of ways, such as surveys and transactions for mass customization. Mass customization means that these products traditionally designed for the mass market and reshape them to be personally designed for your target customer. The structure of communication is the source that gets the attention of the recipient or end user, encouraging their interest in their poruke.Prijemnik or end user interprets the messages that the sender, to ensure the feedback messages.
2 job
Through product and service quality, customer satisfaction is achieved through the creation of increased brand loyalty and increased repeat purchases. With changes in environmental factors that influence the consumption of traditional advertising, marketing managers seek new and innovative media paths to their current and target audience. We continue to witness a shift from traditional methods of media (TV, radio, newspapers and magazines) in strategic product placement (Internet commerce, mobile commerce and buzz marketing or viral marketing). As we examine the two main categories of communication channels, we find that they are either personal or non-personal. Personal communication channels include direct communication between the professionals, retailer, by phone or via e-mail communications. Non-personal channels include attributes such as TV, newspapers, radio, direct mail, internet, etc.
3 behavior
When you communicate with your current or potential customer, you are building and maintaining relationships for continuing and future operations. Cultural and environmental changes affecting the social, technological, political and economic events. Physical responses to advertisements will stimulate the shopping environment. These responses are based on awareness, attention, knowledge, desires, beliefs, actions, pricing, purchasing, evaluating presentations, innovation, information, decision-making and behavior. Regional differentiation of (national or global) will have an impact on the population, the perceived value of your products or services by customers, segmentation needs and cultural preferences.
4 Culture
When marketing and communications managers are promoting their products and services to current and target audience, cultural values and cultural elements to consider in order to analyze the impact of their purchasing decision process. Behavior and demographic characteristics consist of values, language, religion, opinion, population, age, social organizations, education, technology and geografije.Zajedničkih and affordable concept arise among many small businesses and large corporations is cultural diversity. Embracing differences and diversity within the company and among its target consumers, including age, ethnicity, education, sexual orientation, race and gender. These attributes are part of the company's culture. Cultural diversity has become an integral part of most companies today, and drives economic development, marketing, employee development, supplier relations and consumer loyalty and consumption.
brand communicates the value and quality, or other aspects of your products or services. Communication helps users make informed decisions about their purchases. Marketing, business, culture and behavior of not only the organization's influence communication, but they build relationships.
